Raise Capital in 2024: 6 Proven Marketing Strategies

The comprehensive guide "Marketing Alternative Investments" emphasizes that effective fundraising and investor relations are key to growth in alternative investments, highlighting the need for targeted marketing strategies.

Raising capital in the commercial real estate and alternative investment sectors requires a strategic approach, combining traditional marketing acumen with an understanding of investor needs. At The Hubert Group, we're proud to announce that we've supported businesses in raising over $160M in capital, underscoring our expertise in this area. While traditional methods of fundraising have their place, integrating proven marketing strategies can significantly enhance your efforts and attract potential investors. 

In this blog post, we'll explore 6 research-backed marketing strategies that can help you raise capital for your business.

1. Develop a Compelling Brand Story: Investors are looking beyond your product or service; they seek a connection with the narrative behind your brand. Research from Harvard Business Review indicates that companies with captivating brand stories experience increased brand loyalty and customer engagement. Crafting a compelling brand story that conveys your mission, values, and future vision can establish an emotional bond with your audience and set your project apart from competitors.
2. Build a Strong Online Presence: In today's digital age, having a strong online presence is essential for attracting investors. Investing in professional website design, creating engaging content on social media platforms, and leveraging digital marketing tactics such as SEO and PPC advertising to increase visibility and drive traffic to your website.
3. Utilize CRM and Marketing Software: A robust CRM/Marketing software is a powerful tool for collecting and utilizing data tailored to your unique clientele. Ensuring your website and CRM communicate effectively to capture and utilize data can generate more leads, drive sales and close deals more efficiently. Integrating CRM systems helps manage investor relations, track engagement, and personalize communication, ultimately enhancing your capital raising efforts.
4. Showcase Social Proof: Social proof serves as a potent marketing strategy that can build trust and assurance among potential investors. Research from Nielsen reveals that 92% of consumers trust online reviews and suggestions. To establish the credibility and potential of your startup, emphasize testimonials, case studies, and success stories from happy customers or past investors. 
5. Host Educational Webinars and Events: Hosting educational webinars and events is an effective way to position your startup as a thought leader in your industry and attract potential investors. According to JPMorgan Chase, educational events can play a crucial role in engaging and converting potential investors.
6. Cultivate Relationships with Investors: Building strong relationships with current or potential investors is key to successfully raising capital for your startup. Remember to follow up and nurture these relationships over time, as trust and rapport are essential for securing investment.
   

Raising capital for projects in commercial real estate and alternative investments requires a strategic approach that integrates marketing strategies to attract investors and build credibility. At The Hubert Group, we understand the importance of choosing a skilled marketing partner who can align your goals with effective marketing strategies, helping you outperform competitors. With our expertise and dedicated support, we strive to help businesses achieve their fundraising goals and promote growth.