As new companies join the B2B marketing race, existing companies are now finding it challenging to generate new leads and land a sale. However, we shall remain hopeful as demand generation shall never go extinct in the fast-paced, tech-oriented world. There will be new prospects who require B2B products or services, and that is the reality. However, the question now is, will new marketers fail to adapt to the changing B2B landscape? We listed the current lead generation challenges below:
With all these data and challenges, we should never to grow complacent with our lead generation strategy. What works this month is not guaranteed to work the next, and remember, lead generation is not one-size-fit-all; there are countless new companies out there waiting for us to get comfortable in this field.
ABOUT HUBERT GROUP
With over 15 years of experience leading successful B2B and B2C organizations. Fluent in multiple marketing automation and CRM platforms, The Hubert Group specializes in omnichannel customer journeys, engagement, and retention strategies. We believe that every team needs someone in their corner to govern infrastructure and automation, so that their company’s marketing and sales team is empowered to focus on what is most important, scaling the business.