The consumer journey has become more involved; the same complexities of generating the lead are now in nurturing them. The good-old-casting-a-wide-net strategy has gone obsolete, marketers now are focusing on getting high-quality prospects and nurturing them to the conversion. Luckily, the marketing products and platforms are getting more intuitive by the minutes and giving us a good understanding of what challenges of lead nurturing out there.
The story goes: You got yourself some excellent products for inbound marketing and sales; you completed the online classes on how to set them up, and now with a steady stream of high-quality leads discovering your business, what’s next?
Remember our blog post; we mentioned, “lead generation” is not one-size-fits-all? Neither does the lead nurturing. However, the rule of thumb is knowing where your prospects are along the journey, and delivering relevant content that meets their needs (whether it’s blogs, emails or whatever) is by far the most effective way to get them one step closer to conversion.
ABOUT HUBERT GROUP
With over 15 years of experience leading successful B2B and B2C organizations. Fluent in multiple marketing automation and CRM platforms, The Hubert Group specializes in omnichannel customer journeys, engagement, and retention strategies. We believe that every team needs someone in their corner to govern infrastructure and automation, so that their company’s marketing and sales team is empowered to focus on what is most important, scaling the business.