---
title: Why Demand Gen is So Important to Me
description: Our CEO and Founder Michael Hubert talks about the beginning of this demand generation-focused career, which really began a little less than a decade ago. He looks back at all the ups and downs...
image: https://blog.thehubertgroup.com/hubfs/2-1.png
---

# Why Demand Gen is So Important to Me

[Digital Marketing](https://blog.thehubertgroup.com/the-hubert-post/tag/digital-marketing)

![An image showcasing various demand generation techniques](https://blog.thehubertgroup.com/hubfs/2-1.png)

 

This article was originally published on [Demand Generation Academy.](https://www.demandgenerationacademy.com/blog/ei0memndpammwd53bsewzy9ldl67d5)

Although it seems like a lifetime ago, the demand generation-focused portion of my career began a little less than a decade ago. I’m incredibly proud of everything I’ve achieved along the way and look forward to sharing what I’ve learned. I’m happy to bring this valuable information to you because demand generation opened opportunities for me - literally.

My marketing work has enabled me to have experiences I would have never dreamed of growing up in Reno, NV. My work has brought me to beautiful locations around the globe including Barcelona, Mexico City, and Tel Aviv. On a personal note, it has also enabled me to purchase a house for my mother, something I’d always wanted to do.

If you assume there must have been something more to my career growth than being hired into my first demand generation role, you are correct. I have never stopped learning. Along with certifications for the top marketing and sales operations tools, I’ve sought out guidance and insights from some of the most well-respected marketing and business leaders. The result is what I believe to be a well-rounded, results-oriented view of the value marketing can provide to businesses. Whether it’s a small consumer-focused product company or a global tech enterprise, marketing, and specifically demand generation, is critical for generating revenue today and planting the seeds for future growth.

[Michael Hubert](https://blog.thehubertgroup.com/the-hubert-post/author/michael-hubert-1) 

[Demand Generation.](https://blog.thehubertgroup.com/the-hubert-post/tag/demand-generation)

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[It's Always a Good Time to Broaden Your Skillset](https://blog.thehubertgroup.com/the-hubert-post/broaden-your-skillset-career-growth)

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## Why Demand Generation is So Important for Businesses?

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[![](https://blog.thehubertgroup.com/hubfs/pexels-mikael-blomkvist-6476777.jpg)

 Feb 15

## It’s Time for Mature Companies to Embrace Modern Marketing

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